Data isn’t just for analysts
September 16, 2019Most people carry around a very valuable tool every day that allows them to access information in a way that they have never been able to do before. Yes, I am talking about cell phones or any other smart mobile device, and even a laptop computer! These devices have allowed us access to an […]
read moreGive and Take to Drive Customer Satisfaction
June 7, 2019A lot has changed since Henry Ford famously said, “Any customer can have a car painted any color that he wants so long as it is black.” Now, in many industries, the customer is king. Sellers, whether B2B or B2C, adjust their product and purchasing options to increase their number of customers, frequency of sales […]
read moreCultivating B2B Customer Experience Excellence
May 24, 2019I love that many brands are trying to get and keep my business by offering exceptional customer experiences. Consistent messaging, mobile applications, creating transactional experiences that are simple or even fun, and immediate access to effective support are just some of the things that make doing business with great companies stand out from the rest. […]
read moreStrength in Agility – Planning for Unforeseen Opportunities
May 15, 2019I’m looking to lease a new car. Even though I live in a city where snowy winters are the norm, I can’t stop looking at sports cars and picturing myself driving them through a perpetual summer. But with a multi-year lease, I really need to be thinking ahead. Will I start a family? Will I […]
read moreBalancing Supply and Demand
April 26, 2019Do I take a vacation, or put that money towards my retirement, or increase my down payment on a car? Do I go to the sandwich place a block away from my office? Or the one 15 minutes away that bakes their own fresh bread and that I could swear literally uses the secret ingredient […]
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